Women's Health Ultimate Fitness Plan 2007 Draws over 21,000 Participants in First Month: Women's Health Offers Specialized Six-Month Fitness and
The online fitness challenge is the first program of its kind for the magazine and is designed to help young women set and reach fitness goals. When participants sign up for the challenge, they receive directions for five expert-designed tests that gauge each participant's own fitness level. The scores from these tests dictate which workouts will be most effective for each individual, who are then provided with personalized workout schedules and specialized activities to optimize their fitness capabilities.
"We're thrilled to be able to offer this unique and personalized challenge to such a wide audience of women," said Women's Health editor in chief, Tina Johnson. "With the start of the new year, we want to encourage our readers to stick to their New Year's resolutions and make 2007 their most fit year yet."
Participants in the Women's Health Fitness Plan receive expert advice on all their workout-related questions, daily tips and help to keep them motivated. Readers can also follow fitness plan-participant Jocelyn (http://womenshealthmag.com/article/0,6176,s1-1-111-1412-1,00.html) , who blogs daily on the Women's Health website about her own experiences with the challenge (http://womenshealthmag.com/article/0,6176,s1-1-111-1412-1,00.html).
For more information or to sign up for the Women's Health Ultimate Fitness Plan '07, visit http://womenshealthmag.com/article/0,6176,s1-1-111-1350-1,00.html for complete work-out details.
About Women's Health
Women's Health is a new women's lifestyle magazine rooted in healthy living. Launched in October 2005 and published 10 times a year by Rodale Inc., Women's Health is a fresh, smart and inspiring magazine for today's active young women. Through compelling service journalism, a sense of humor and an authentic voice, the magazine speaks to every aspect of a women's life including health, fitness, nutrition, emotional well-being, sex and relationships, beauty and style. www.womenshealthmag.com.
About Rodale Inc.
Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com.
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